At ColsenKeane, brand experience marketing is led by a collaborative team. Sydney, Corporate Partnerships and Brand Experience Manager, and Kat, Executive Director, work closely together to shape how brands show up at corporate events.
From early planning conversations to final execution, they partner hand in hand to design experiences that feel intentional, elevated, and aligned with each client’s goals. Their work focuses on thoughtful product curation, pricing strategy, personalization options, and ensuring every detail supports the larger brand story.
A Team Led Approach to Corporate Brand Experience
Effective brand experience marketing requires alignment between strategy and execution. At ColsenKeane, this alignment is built into the process.
Sydney and Kat lead the planning and strategy phase for corporate events. They work directly with partners to understand the purpose of the event, the audience, and the desired outcome. Based on those insights, they recommend leather products, colorways, personalization methods, and event specific pricing structures that feel cohesive and appropriate for the occasion.
On site execution and relationship building are led by Scott. Through live bench activations, Scott brings ColsenKeane’s craftsmanship directly to the event floor. Guests are able to watch their leather goods being personalized in real time, creating an interactive and memorable experience.
What a Brand Experience Team Handles for Corporate Events
Corporate Event Strategy and Product Curation
Product selection is guided by event goals, brand identity, and audience expectations. Every recommendation is made with intention and purpose.
Pricing, Volume Discounts, and Event Planning Support
The team assists with pricing strategy and volume based discounts to ensure events deliver value while maintaining the integrity of the craft.
Live Event Activations and On Site Personalization
Bench activations elevate corporate gifting by turning branded items into meaningful keepsakes through hands on engagement.
Brand Storytelling and Relationship Building
Each interaction is an opportunity to reinforce brand identity and build genuine connections that extend beyond the event.
Why Brand Experience Marketing Matters for Corporate Events
Corporate events create moments of connection that shape how brands are remembered. When brand experience marketing is executed thoughtfully, it builds trust, loyalty, and lasting brand recognition.
ColsenKeane’s team based approach blends strategy, craftsmanship, and human connection to create corporate events that stand out and leave a lasting impression.
