From Field Notes Brand, fall 2015!
If you want paper that’s one color on one side and another color on the reverse, the simplest thing to do is to start with white paper and print a different ink on each side. We’ve done that, it’s simple, it works well. But we’re Field Notes; if there’s a more difficult, expensive, and awesome way to achieve the same result, we will find it. In this case, it’s called duplexing. Using brute force and adhesives, you take two different colored papers and fuse them together so that they become one. We’ve used duplex paper before (in our American Tradesman and Raven’s Wing editions) but this time we had specific paper and colors in mind, and an off-the-shelf solution wouldn’t work. So for the very first time, we made our own.
The Shenandoah edition features three green French cover stocks that match the leaf color of three trees found at Shenandoah National Park: the Sweet Birch, the Chestnut Oak, and the Red Maple. Our new friends at Platinum Converting in Itasca, Ill. fused each of the green papers to a contrasting French text-weight paper that matches the tree’s fall foliage.
These extra-sturdy duplexed covers have a classic, beefy feel to them, reminiscent of early Quarterly Editions like Mackinaw Autumn and Just Below Zero. Beefier, actually, since we’ve upgraded our body paper to 60#T Finch Opaque “Bright White,” with a 3/16" graph. Each features an illustration of a leaf on the back with some facts about the tree. The belly band is real birch veneer, just because it looked so darn good with all that green.
Check out the video for Shenandoah!
The beauty of the Shenandoah Valley opens up to illustrate the words of Thomas Jefferson.
Proudly printed by the good people of eDOC Communications, Mount Prospect, Ill.
Covers: French Paper Co. “Jellybean Green,” “Gumdrop Green,” and “Factory Green,” 100#C duplex-mounted to “Safety Orange,” “Lemon Drop,” and “Electric Red” 70#T by Platinum Converting, Itasca, Ill. with a thick, brute force, 1-color application of “Shenandoah Salamander” brown soy-based Saphira ink.
Innards: Finch Paper Opaque Smooth 60#T “Bright White,” with a fine, 1-color application of “Appalachian Moss” light green soy-based Saphira ink.
Cover and innards printed on a Heidelberg Speedmaster XL 105 40"6-color press.
Bound with a Heidelberg Stitchmaster ST 270 5-pocket saddle stitcher with cover feeder/scorer & Rima RS 10S in-line stacker.
Corners precisely rounded to a ⅜" (9.5mm) radius with a Challenge SCM double round-corner machine.
Graph grid: 3/16" × 3/16" (4.7mm × 4.7mm). 48 Pages.
Memo book dimensions are 3½" × 5½" (89mm × 140mm).
Field Notes uses only the Futura typeface family (Paul Renner, 1927) in its materials.
All Field Notes memo books are printed and manufactured in the U.S.A.