Why Small Gifts Can Have a BIG Impact and How To Find Them
"It was a small gesture. But it made a crappy day brighter. My wife knew that I had been meaning to replace my watch band for a while (read two years) but just hadn't gotten around to it. Work had been extra stressful lately, and I just felt like I didn't have the time I needed to truly connect with family. I came home late one night and found a small wrapped gift with my name on it. When I opened it and found a new ColsenKeane Apple Watch leather band with our initials burned into the band's inside, I almost burst into tears. The next day, I requested some time off to spend with the people who mean the most to me!"
(An email written to us by a brand new owner of a ColsenKeane Leather Apple Watch Band)
Sometimes "I Love You" Isn't Enough.
Small gifts have an absolute intangible quality that strums at the gift receiver's heartstrings more than that of the more grandiose gifts that we often see celebs flaunting on their social media profile (sorry, Kanye). This is because they say more than "I love you."
Small, more thoughtful gifts say "I see you," "I understand where you're coming from," & "I think you deserve something good."
The science behind gift-giving has been muddled down with marketing jargon & subliminal messaging over the years, but the fundamentals still ring true. Take the excerpt above; for example, the customer was having a tough time managing their work-life balance. Their partner, hearing and seeing this, decided they needed a small token of appreciation in the form of our ColsenKeane Full-Grain leather watchband. The watchband wasn't just a fancy new addition to their collection. It became a signal to the recipient, letting them know their spouse was aware of what they were going through and realized a little TLC was in order.
Size Doesn't Matter.
Another bonus about gifting small is that often well thought out presents can create an unforgettable experience.
Think about the bond you share with the person you are buying a gift for. Are there any similar experiences that only the two of you share? For people you have drifted away from, look for something that reminds both of you of the good times you've had. Nothing is better than stumbling upon a gift that fires up long lost memories when held. Most importantly, find something that makes the person you're giving it to feel unique.
Try To Inspire Joy.
Without going all Marie Kondo on you, we wholeheartedly believe that every gift you give should inspire joy. You can do that in two ways.
First, the act of giving the gift lets the recipient know that you're keeping them in mind. That always boosts morale. Everyone likes to know that someone else is thinking about them,
Second, the more you can personalize the gift, the better chance you have at delivering joy. At ColsenKeane, all of our leather products allow for you to inscribe initials into the leather itself. This is just one of the many ways we add personal touches to our products to connect better with the end-user.
We've been in the leatherworking industry for 11 years. We've sold $1,000 dollars gifts that had the same impact (to the receiver) as $15 key fobs. It is NOT about the dollar amount. It is 100% about the thought you put into the gift. Pick through our Small Goods collection to find some inspiration!